Reciprocal Consulting has been using the Google Website Optimizer to increase conversion rates, optimize landing pages and make sales funnels more prominent. We use this tool after optimizing your PPC and SEO campaigns. This usually gives us enough data to establish a base line for your current site. Website Optimizer allows us to either, test 2 different version of the same page, or run multivariate testing with many variables within a single landing page. The benefits are:
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