REACH YOUR TARGET AUDIENCE
One of the most important things we do at Reciprocal Consulting is to help our clients connect with their target audience. Now, more than ever, people are using the web to communicate and share information through social media avenues such as Facebook, Twitter, blogs and forums. A recent (March 2016) Alexa ranking puts Facebook as the #3 most visited website.
Social Media has become a large part of online traffic, and it continues to grow. Adwords and other search engine marketing platforms have become so competitive that the newer eCommerce shops can't compete without well-rounded marketing campaigns. Now more than ever, it's imperative for businesses to take advantage of the marketing opportunities available through social media. One of the best things about social media, is that these users are more likely to share information about your product or service online since they are already active in the process. To us, it's a no-brainer!
We currently offer a Social Media Package that includes Facebook & Twitter management for a low monthly price. Please contact us for details.
Advertising Campaign Management
We run pay per click and CPM ad campaigns that can target users according to specific demographics like interests, occupation, age, location, and more. We are at a point in time where ad targeting is better than it ever has been, and social media traffic continues to grow.
Social Media Presence Management
We manage our client's presence on social media accounts in order to maximize their effectiveness for driving traffic and conversions. We can setup and customize your account on Facebook, Twitter, Youtube or MySpace, and help to build networks, fans, and followers.
Content Syndication & Distribution
We help our clients's "spread the word" by getting their content syndicated to show up on social media accounts or have their social media content syndicated to their website. "Portability of content" is an essential concept involved in making it easier for people to find and share your information.
Building Interest-Based Social Networks
We can help you find "fans" on Facebook, and "followers" on Twitter by targeting specific keywords and demographics.
Building Social Media Communities
Want to start your own forums or blog? Social media group on LinkedIn? We can help.
Social Media Integration
We help our clients integrate social media into their existing website in ways that will build traffic and sales. Portability of content and syndication are key aspects of integrating social media marketing into your campaign.
Monetizing Social Media Traffic
Getting traffic is the easy part, but we go the extra mile to convert social media traffic into dollars through landing page optimization, split testing, and detailed campaign tracking. Whether your selling "widgets," getting sales leads, or building a community, we help to make sure the traffic we send is the best possible to increase your return on investment.