Internet Marketing
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Case Studies
Competitive Intelligence
Reputation Management
About Us
Pay Per Click Management
Pay Per Click Management
Designed to maximize conversion rates through site analytics.
Search Engine Optimization
Search Engine Optimization
Strategies designed to increase site accessibility to search engines and achieve top rankings for your keywords.
Social Media Optimization
Social Media Optimization
Strategies for using all the new Web 2.0 functions and integrating them with a comprehensive SEM strategy.
Competitive Intelligence
Competitive Intelligence
Find out what sources are driving traffic to your competitors, which keywords they advertise on and more...
Reputation Management
Reputation Management
Solutions that protect your brand in today's increasingly corporate-hostile social media environment.


A Social Networking Site

Increasing Traffic and Ad Revenue

Reciprocal Consulting Consults A Health Care Related Social Networking Site.

An established social networking site approached Reciprocal for advice on all aspects of their Internet presence. After months of consulting work, the site recently won an award from SEOMOZ for best web 2.0 site in the Health Care category.

We advised this client on usability issues from font sizes and colors to internal linking structure to increase the ability of human users and search robots to navigate the site. We also set up an XML sitemap routine to spider this massive site and upload the sitemap to Google's servers.

We helped them strengthen their backlinking program without spending additional money. We showed them how to cross link their pages to get the bulk of their site out of the the Supplemental Results pages on Google. Step by step we increased the site's visibility on the web, which directly translated into increased visitor traffic and ad revenues.


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Other Services

Other Services we Provide

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How our SEO program works

  • We find your best converting keywords through analytics, ppc campaigns, and your recommendations
  • We create an SEO proposal that details the keywords we will target and strategies we employ, so that each client knows exactly what they are getting for their SEO budget
  • We make "best practice" SEO recommendations for your website that you can use now and whenever you add new content
  • We use a variety of link building strategies to create a natural link profile that raises the importance of your website in the eyes of the search engines
  • We analyze results and make adjustments to each campaign monthly, based on performance
  • We use sophisticated reporting methods to keep our clients up to date with campaign performance

Advantages of an
Online Marketing Firm

  • We can start off small and grow your ad budget as your sales increase
  • We are able to set a budget and stick to it monthly by pacing your lead or sales flow
  • We are focused on results that affect your bottom line
  • All of the production costs of your website and the costs of click ads, listings and linking are rolled into the fee structure.
  • In-depth understanding of how search engines work
  • Technical knowledge of the unique specifications and dynamics of each search engine


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Reciprocal Consulting, Inc.
680 Garwood Rd.
Moorestown, NJ 08057
Tel: 1-888-220-7361    |    Fax: 888-233-0062