Increasing Traffic and Ad Revenue For A Social Networking Site
October 2006 - Reciprocal Consulting Consults A Health Care Related Social Networking Site.
An established social networking site approached Reciprocal for advice on all aspects of their Internet presence. After months of consulting work, the site recently won an award from SEOMOZ for best web 2.0 site in the Health Care category.
We advised this client on usability issues from font sizes and colors to internal linking structure to increase the ability of human users and search robots to navigate the site. We also set up an XML sitemap routine to spider this massive site and upload the sitemap to Google's servers.
We helped them strengthen their backlinking program without spending additional money. We showed them how to cross link their pages to get the bulk of their site out of the the Supplemental Results pages on Google. Step by step we increased the site's visibility on the web, which directly translated into increased visitor traffic and ad revenues.
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