Internet Marketing
Our Services
Case Studies
Competitive Intelligence
Reputation Management
About Us
Pay Per Click Management
Pay Per Click Management
Designed to maximize conversion rates through site analytics.
Search Engine Optimization
Search Engine Optimization
Strategies designed to increase site accessibility to search engines and achieve top rankings for your keywords.
Social Media Optimization
Social Media Optimization
Strategies for using all the new Web 2.0 functions and integrating them with a comprehensive SEM strategy.
Competitive Intelligence
Competitive Intelligence
Find out what sources are driving traffic to your competitors, which keywords they advertise on and more...
Reputation Management
Reputation Management
Solutions that protect your brand in today's increasingly corporate-hostile social media environment.


An Online Furniture E-tailer

Increasing Sales
Reciprocal Consulting initiates a marketing campaign for an outdoor furniture retailer.

Selling furniture online is not an easy task. High shipping costs usually lower the potential savings from an online transaction. In addition, our customer had a brand new website so natural traffic was practically non-existent.

We started the campaign with Google AdWords and then slowly expanded the campaign into more online advertising channels. We tracked results very closely and after a few days of testing the market, the sales started pouring in. Outdoor Teak Furniture is a huge market with many available styles, sizes and types. To battle the high conversion costs, we began refining the campaign using the standard PPC tools and statistical data. Every sale was tracked and assigned a referring source. Based on that information, we eliminated non-performing terms and ultimately cut the cost of advertising by over 35%. We also tested ad positioning on the page to find the best spot for our client. We found this prime position was different for each search engine. In the end, our customer was able to increase his online spend steadily and sell his entire stock by the end of the season.

Based on our success with Pay Per Click, we took over the natural SEO managed by another online marketing firm. We made recommendations to the site design and structure for best results and created a very targeted program to have the site ranked well for specific high performing keywords that we knew had high conversion rates in Pay Per Click. Within the first month we started noticing results in some of the major search engines.

With the amount of marketing put into the site, the customer is well positioned for his next season. We know it will be his best.


Read more Internet marketing case studies.

Other Services

Other Services we Provide

Contact Us Today for a Free Marketing Analysis: 888-220-7361

Free Analysis & Proposal

Call or Submit this form

Email:
Phone Number:
Name:
Your URL:
Comments/Questions:

Bookmark and Share

Sign Up for Our Internet Marketing Tips Newsletter! 
Name:
Email:

How our SEO program works

  • We find your best converting keywords through analytics, ppc campaigns, and your recommendations
  • We create an SEO proposal that details the keywords we will target and strategies we employ, so that each client knows exactly what they are getting for their SEO budget
  • We make "best practice" SEO recommendations for your website that you can use now and whenever you add new content
  • We use a variety of link building strategies to create a natural link profile that raises the importance of your website in the eyes of the search engines
  • We analyze results and make adjustments to each campaign monthly, based on performance
  • We use sophisticated reporting methods to keep our clients up to date with campaign performance

Advantages of an
Online Marketing Firm

  • We can start off small and grow your ad budget as your sales increase
  • We are able to set a budget and stick to it monthly by pacing your lead or sales flow
  • We are focused on results that affect your bottom line
  • All of the production costs of your website and the costs of click ads, listings and linking are rolled into the fee structure.
  • In-depth understanding of how search engines work
  • Technical knowledge of the unique specifications and dynamics of each search engine


Read Case Studies And Unsolicited Feedback From Our Clients.

 

Browse our Client FAQs.

Copyright © 2009 Reciprocal Consulting, Inc. | Privacy Policy
Reciprocal Consulting, Inc.
680 Garwood Rd.
Moorestown, NJ 08057
Tel: 1-888-220-7361    |    Fax: 888-233-0062