We can streamline your accounts with Google, Yahoo and MSN, so you can enjoy savings now and for years to come. We have extensive experience in many different industries for optimizing pay per click campaigns and increasing ROI. These are the factors that set Reciprocal Consulting apart from other pay per click managers:

• The "Quality Score Experts".
  Our managers are up to date with the latest quality score changes that can save you significant cost per click in your Google Adwords campaign.
• 1-800 Call Tracking
  Reciprocal Consulting offers phone call tracking mechanism that is the perfect solution to track advertising campaign effectiveness.
• No limits on numbers of keywords or ad groups
  Beware of companies who offer low prices but limit the number of keywords or ad groups that you can have in your account. These are success limiting constraints that result in higher costs long-term. Our clients have no limits on the number of keywords or ad groups that we manage.
• Click Fraud Monitoring and Detection.
  We monitor client campaigns for click fraud, and we have been successful in getting our clients a refund in cases where click fraud has been detected.
• Precise attention to detail.
  If you're tired of showing up for the wrong keywords, misspelled ads, and landing pages that don't "land," then you need a pay per click management firm who cares as much as you do.
• Multiple sets of eyes on every campaign.
  Each client's account undergoes daily maintenance with redundant measures to ensure proper functionality and increased ROI.
• We take a "Team Approach" to campaign optimization.
  Because no "one person" has knowledge and experience in every field, our managers meet every morning to discuss each client's account and what can be done to improve conversion rates.
• "Client Centered" customer service.
  When you become a client, you will have a campaign manager that responds quickly to your needs and promotes a feedback loop to increase the effectiveness of your pay per click campaign.
• Low Rates, High Levels of Success.
  We are able to maintain high levels of success while still charging some of the lowest fees in our industry.
• No Outsourcing.
  While we understand the value of outsourcing for certain types of work, none of our pay per click management or maintenance is outsourced. All work is performed by qualified account managers located here, in the United States of America.

We increase your click-through rate, decrease your conversion costs, raise your position on the page and increase your sales volume - all at the same time. We monitor your keywords for click fraud, install Google Analytics with conversion and multiple goal tracking, and we even monitor your server for uptime. We check your page load times and evaluate your shopping cart and lead forms for efficiency. We have 81 ways to lower costs, increase conversions and test for errors. Nobody else covers all these critical points for you when they manage your paid search campaign.

We work with your webmaster to increase your conversion rates by using our proprietary methods gleaned from extensive real time testing in dozens of different markets. We know when to use short copy, long copy, what font sizes to use, what background colors convert best and dozens of other conversion boosters that can increase your conversion rates instantly.

We recently had a customer who was spending over $80,000 dollars per month on Google, MSN Live and Yahoo Search. Within 40 days we managed to cut the client's ad spend by 47% while increasing sales by 14%.

How did we do this?

Step one, we shifted content matching to serve targeted sites only.

Step two, we identified broad match keywords with very low conversion rates and placed a keyword tracking tool to drill down into the exact referring keywords.

Step three, we rewrote ads and split tested them to maximize click-through rates.

Step four, we built out a new keyword campaign based on competitor names.

Step five, we checked page weight and had the client's reduce his image file sizes for faster loading pages.

Step six, we added a script to his page to highlight referring keywords

Step seven, we made specific recommendations to improve the usability of his shopping cart and lower his cart abandonment rate.

Step eight, we recommended specific improvements to internal search routines to increase the usability of his internal search.

Step nine, we set up a retargeting campaign that brought 3239 return visitors in one month for one tenth the cost of the clients average click cost.

Step ten, we offered suggestions to improve the usability of the site by making menus easier to read.

Step eleven, we grouped his keywords into tight groups and created more relevant landing pages to improve his quality score.

Step twelve, we advised him about how to feature special offers on his site without breaking up his page designs.

We stay up to date with changes in the Google Adwords algorithm. Google's algorithm is constantly changing, and often times, these changes go unannounced. We are frequently the first industry experts to catch new changes, due to the fact that we have so many sets of eyes on the search results.

Since minor changes can affect cost per click and conversion rates, it's imperative that pay per click managers react quickly in order to keep up with the algorithm's effect on each account. Pay per click managers who "set it and forget it," usually lose their clients because they come to us complaining about rising costs or decreased conversions with their old management firm. At Reciprocal Consulting, we are constantly working to improve your pay per click account's efficiency.

While some PPC managers avoid the use of broad matching, we will use it in conjunction with carefully selected negative keywords. We also use broad matching in test trials as a way to generate new keyword and negative keyword ideas. This is how we turn "lemons into lemonade." While your competitors are wondering what made keyword prices and traffic jump suddenly, we are running tests that utilize the expanded broad match for discovering ways to find new long-tail keywords. Those new keywords will be used to bring in targeted traffic with low conversion costs.

We also know all the tricks that have been around for years. In fact we know so many tricks on so many pay per click platforms, we often have to explain them to the customer service reps who don't understand the features about their own products. For example some PPC engines will let you use text instead of URL's for the display URL -- some will even allow text like "click here for more info." We tried to explain this to a service rep at MSN and he denied it could be done, despite the fact we had been doing it for months on their platform.

If you are using Google, Yahoo or MSN account managers to help you run your campaign you may not receive the service you expect for a large account. We have seen some large search engine account managers set up clients with large campaigns with no conversion tracking enabled. This tracking code takes only a few minutes to install. Without this simple code, it is impossible to measure the effectiveness of a campaign and its components.

Adwords, Yahoo Search and MSN Live all offer geo-targeting options. Each platform is different and each presents its own unique set of challenges to work with. Customer service representatives from Adwords and other search engines will tell you that "geo-targeting is not a guaranteed service, it is our best effort to identify visitors from a target area."

Reciprocal Consulting knows geo-targeting better than any other pay per click management firm. We know how to target any area so you get the clicks you want and exclude the clicks you don't want.

There is no software program that knows how to geo-target a market. Setting up successful campaigns requires a deep knowledge of how the search engines identify the location of your site's visitors. We track IP addresses and map out the major ISP servers in your area to make sure they are included in your target region. We research location keywords to include and negative location keywords to exclude from your campaign.

Our geo-targeting success also involves tracking and analyzing campaigns running in multiple countries so that we can optimize conversion costs for clients who advertise worldwide.

Now it is easier than ever to target ads on the Google Content Network. Before, ads were either keyword or placement targeted. Now, the two can combine to better target the Content Network.

What does this mean for you? You can now target large news sites for example, and have your ads show up only on pages related to your industry. This results in more accurate targeting and lower conversion costs.

We work very quickly. Time is money, and we get to the heart of your campaign's issues fast. Often times, we can cut a tremendous amount of waste out of an existing campaign on the first day.

We don't know your business as well as you do, so we listen carefully to your suggestions and insights. We let you see everything that we do and we keep no secrets from our clients. We let you review all of the ads, keywords, and analytics so that you can provide us with information that will allow us to cut your costs to a minimum.

• Pay Per Click Management
• Search Engine Optimization
• Social Media Optimization
• Web Design
• Video Production
• Competitive Intelligence
• Online Reputation Management

Contact Us Today for a Free Marketing Analysis: 888-220-7361