This is just outstanding! I continue to be very impressed by the high quality of your workmanship... READ MORE
You are dominating my industry in Southern CA on Google. I could not be any happier! Great job... READ MORE
To say that the group was impressed with what you had done with my campaigns and how well you
performed in the blind head-to-head split test is an understatement... READ MORE
Yes, I'm pleased. The thing that is most impressive is not the volume or total quantity (which is unreal),
it is the cost @ $20/conversion... READ MORE
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A Moving Company Quote Service
Success Right Out Of The Gate
An online moving company quote service wanted to launch a site into a very croweded field. After more than a month of research, Reciprocal convinced the firm to completely revamp a brand new web site in favor of a much simpler site that would focus on gathering lead information. The new site eliminated large photos, moved all form fields above the fold, eliminated an entire page of the lead gathering process and emphasized a testimonial on the first page. Simple straightforward ad copy was written for the first page that featured the unique benefits of the quote service.
Reciprocal knew that competitors would have equal access to all the tools of Adwords, MSN search and other PPC services. They also knew that other older sites in this space had an extensive back link structure for natural search that would take years of work to duplicate. The critical element of this campaign would be the new site's ability to convert leads at a lower cost than other sites. The site launched with a 20% conversion rate right away.
From day one Reciprocal, with input from the owner of the site and advertisers on the site, continued to improve not only the lead conversion rate but also the site advertiser's conversion rate of leads into actual sales. By warming up leads with automated emails created specifically for each advertiser, they were able to build the confidence in the quality and service of the advertiser before the lead was contacted by phone.
This client is thriving even as a new entrant into a crowded field because Reciprocal took the time and effort to analyze this market carefully before the launch of the site. Because of the flexibility of the owner of the site, Reciprocal was permitted to completely change the look and feel of the site right from the start so that the launch could be successful. This initial success is allowing the owner of the site to bootstrap his website into a larger and larger ad spend.
Read more Internet marketing case studies.
Other Services
Other Services we Provide
Contact Us Today for a Free Marketing Analysis: 888-220-7361
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No Obligation & No charge
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Our Clients Include:
- Law Firms; Bankruptcy Law, Real Estate Law, Personal Injury Law, Medical Malpractice, Class Action Suits
- Educational Institutions; Trade Schools, Computer Schools, Truck Driving Schools
- Insurance Companies; Life Insurance, Health Insurance, Medicare & Medigap Insurance
- Medical Institutions; Spine Surgeons, Plastic Surgeons, Pain Management Clinics
- Real Estate; Home Investors, Local Real Estate Agents, New Home Builders
- Corporate Clients; Software Development, Consulting Services, Financial Investment Companies
- E-Commerce Websites; Outdoor Furniture, Lighting Retailers, Jar & Candles Retailers, Children & Designer Clothing, plus many more...
- Local Services; Residential & Commercial Contractors, Home Inspections, Prototyping Services
Advantages of an
Online Marketing Firm
- Month to month contracts. No long term commitments
- Agency level support on all major search engines
- Access to the latest Beta programs available through PPC
- Our services are less expensive than paying in-house salary
- Expertise in all aspects of SEM. Reciprocal Consultants are not only trained and qualified, but they have years of experience of effective PPC management for countless websites
- Technical knowledge of the unique specifications and dynamics of each search engine
- No vacations or sick days. There will always be a consultant ready to help you.
Browse our Resources.
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