This is just outstanding! I continue to be very impressed by the high quality of your workmanship... READ MORE
You are dominating my industry in Southern CA on Google. I could not be any happier! Great job... READ MORE
To say that the group was impressed with what you had done with my campaigns and how well you
performed in the blind head-to-head split test is an understatement... READ MORE
Yes, I'm pleased. The thing that is most impressive is not the volume or total quantity (which is unreal),
it is the cost @ $20/conversion... READ MORE
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A Designer Clothing E-Tailer
Unique Marketing Strategy
One of the largest online retailers of women's designer clothes had serious issues with their web site. Although they had a high page rank and many back-links acquired over nine years, the site was not being spidered by Google and other major search engines. Reciprocal diagnosed the issue that was blocking robots from the site and within six days after the launch of the campaign, the site had over 10,800 pages indexed on Google. This compared with only eight pages indexed before our efforts. After the site was indexed, sales and traffic resulting from searches on designer names increased substantially.
Reciprocal then set up written internal procedures for the e-tailer's staff to allow them optimize new product pages for search engines. This optimization included expanding use of keywords in meta-tags, page titles, alt tags, and ad copy.
During the initial analysis of the retailer's site web stats, Reciprocal found that many of the site's images were being used by fashion blog sites, myspace member pages, and other websites to show off clothing and discuss new fashion trends. Rather than block this use of these images, Reciprocal devised a strategy to invite the image "thieves" to convert their illegal use of the images into an affiliate link that would provide revenue for sales derived from a link from that image.
This unique strategy can turn a liability into an asset. What was once nothing more than a drain on their server resources can now become a free source of traffic. This strategy is currently being evaluated for implementation. Due to the high cost of conversions in this industry caused by rampant "window shopping" on the web, this low cost source of traffic could create a huge advantage for this retailer. Furthermore it can forge long-term relationships with customers and key stakeholders like top fashion blog sites who are hungry for income.
Read more Internet marketing case studies.
Other Services
Other Services we Provide
Contact Us Today for a Free Marketing Analysis: 888-220-7361
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No Obligation & No charge
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Our Clients Include:
- Law Firms; Bankruptcy Law, Real Estate Law, Personal Injury Law, Medical Malpractice, Class Action Suits
- Educational Institutions; Trade Schools, Computer Schools, Truck Driving Schools
- Insurance Companies; Life Insurance, Health Insurance, Medicare & Medigap Insurance
- Medical Institutions; Spine Surgeons, Plastic Surgeons, Pain Management Clinics
- Real Estate; Home Investors, Local Real Estate Agents, New Home Builders
- Corporate Clients; Software Development, Consulting Services, Financial Investment Companies
- E-Commerce Websites; Outdoor Furniture, Lighting Retailers, Jar & Candles Retailers, Children & Designer Clothing, plus many more...
- Local Services; Residential & Commercial Contractors, Home Inspections, Prototyping Services
Advantages of an
Online Marketing Firm
- Month to month contracts. No long term commitments
- Agency level support on all major search engines
- Access to the latest Beta programs available through PPC
- Our services are less expensive than paying in-house salary
- Expertise in all aspects of SEM. Reciprocal Consultants are not only trained and qualified, but they have years of experience of effective PPC management for countless websites
- Technical knowledge of the unique specifications and dynamics of each search engine
- No vacations or sick days. There will always be a consultant ready to help you.
Browse our Resources.
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