Reciprocal Consulting has experienced tremendous success marketing many different products and services in markets worldwide. Please explore the list below to learn more about the challenges of search engine marketing. We do not publicly display the names and sites of our clients. Call us for a list of references and talk to them yourself.

• Lowering Lead Costs For A Nationwide Chain of Vocational Schools
• SEM Services For Online Furniture E-Tailer
• SEO and SMO For Award Winning Social Networking Site
• Consulting Services For A Group Of Computer Hardware Stores
• B2B Sales Explode In First 45 Days
• Success Right Out Of The Gate With A Moving Company Quote Service
• Unique Marketing Strategy for a Designer Clothing E-Tailer
• B2B Marketing for a Fax Server Software Firm
• B2B Marketing Nationwide Parking Consultants and Parking Garage Designers
• Strategic Marketing for a National Chain of Sporting Goods Stores
• Internet Marketing for a Personal Injury Law Firm in Philadelphia
• Internet Marketing for a Second Personal Injury Law Firm in Philadelphia
• Internet Marketing for Bankruptcy Lawyers
• Targeted Marketing for a Real Estate Brokerage Company
• Increasing Online Sales for a Smokeless Cigarette Manufacturer
• Consulting for a Security System and Lock Company
• Internet Marketing to Sell 107 Lots of Vacant Land in Florida
• Internet Marketing for a Professional Marriage Counseling Practice in Philadelphia

We recently had a customer who was spending over $80,000 dollars per month on Google, MSN Live and Yahoo Search. Within 40 days we managed to cut the client's ad spend by 47% while increasing sales by 14%.

How did we do this?

Step one, we shifted content matching to serve targeted sites only.

Step two, we identified broad match keywords with very low conversion rates and placed a keyword tracking tool to drill down into the exact referring keywords.

Step three, we rewrote ads and split tested them to maximize click-through rates.

Step four, we built out a new keyword campaign based on competitor names.

Step five, we checked page weight and had the client's reduce his image file sizes for faster loading pages.

Step six, we added a script to his page to highlight referring keywords

Step seven, we made specific recommendations to improve the usability of his shopping cart and lower his cart abandonment rate.

Step eight, we recommended specific improvements to internal search routines to increase the usability of his internal search.

Step nine, we set up a retargeting campaign that brought 3239 return visitors in one month for one tenth the cost of the clients average click cost.

Step ten, we offered suggestions to improve the usability of the site by making menus easier to read.

Step eleven, we grouped his keywords into tight groups and created more relevant landing pages to improve his quality score.

Step twelve, we advised him about how to feature special offers on his site without breaking up his page designs.

• Pay Per Click Management
• Search Engine Optimization
• Social Media Optimization
• Web Design
• Video Production
• Competitive Intelligence
• Online Reputation Management

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