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Case Studies

Recent Case Studies of Reciprocal Consulting Clients

Reciprocal Consulting has experienced tremendous success marketing many different products and services in markets worldwide. Please explore the list below to learn more about the challenges of search engine marketing. We do not publicly display the names and sites of our clients. Call us for a list of references and talk to them yourself.

Case Studies Quick Menu

Browse Our Success Stories

Case Study Example

Detailed Steps to Increased Profits

We recently had a customer who was spending over $80,000 dollars per month on Google, MSN Live and Yahoo Search. Within 40 days we managed to cut the client's ad spend by 47% while increasing sales by 14%.

How did we do this?

Step one, we shifted content matching to serve targeted sites only.

Step two, we identified broad match keywords with very low conversion rates and placed a keyword tracking tool to drill down into the exact referring keywords.

Step three, we rewrote ads and split tested them to maximize click-through rates.

Step four, we built out a new keyword campaign based on competitor names.

Step five, we checked page weight and had the client's reduce his image file sizes for faster loading pages.

Step six, we added a script to his page to highlight referring keywords

Step seven, we made specific recommendations to improve the usability of his shopping cart and lower his cart abandonment rate.

Step eight, we recommended specific improvements to internal search routines to increase the usability of his internal search.

Step nine, we set up a retargeting campaign that brought 3239 return visitors in one month for one tenth the cost of the clients average click cost.

Step ten, we offered suggestions to improve the usability of the site by making menus easier to read.

Step eleven, we grouped his keywords into tight groups and created more relevant landing pages to improve his quality score.

Step twelve, we advised him about how to feature special offers on his site without breaking up his page designs.

Other Services

Other Services we Provide

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Our Clients Include:

  • Law Firms; Bankruptcy Law, Real Estate Law, Personal Injury Law, Medical Malpractice, Class Action Suits
  • Educational Institutions; Trade Schools, Computer Schools, Truck Driving Schools
  • Insurance Companies; Life Insurance, Health Insurance, Medicare & Medigap Insurance
  • Medical Institutions; Spine Surgeons, Plastic Surgeons, Pain Management Clinics
  • Real Estate; Home Investors, Local Real Estate Agents, New Home Builders
  • Corporate Clients; Software Development, Consulting Services, Financial Investment Companies
  • E-Commerce Websites; Outdoor Furniture, Lighting Retailers, Jar & Candles Retailers, Children & Designer Clothing, plus many more...
  • Local Services; Residential & Commercial Contractors, Home Inspections, Prototyping Services

Advantages of an
Online Marketing Firm

  • Month to month contracts. No long term commitments
  • Agency level support on all major search engines
  • Access to the latest Beta programs available through PPC
  • Our services are less expensive than paying in-house salary
  • Expertise in all aspects of SEM. Reciprocal Consultants are not only trained and qualified, but they have years of experience of effective PPC management for countless websites
  • Technical knowledge of the unique specifications and dynamics of each search engine
  • No vacations or sick days. There will always be a consultant ready to help you.

Browse our Resources.

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Reciprocal Consulting ® , Inc.
18 Oriole Way
Moorestown, NJ 08057
Tel: 1-888-220-7361    |    Fax: 888-233-0062