This is just outstanding! I continue to be very impressed by the high quality of your workmanship... READ MORE
You are dominating my industry in Southern CA on Google. I could not be any happier! Great job... READ MORE
To say that the group was impressed with what you had done with my campaigns and how well you
performed in the blind head-to-head split test is an understatement... READ MORE
Yes, I'm pleased. The thing that is most impressive is not the volume or total quantity (which is unreal),
it is the cost @ $20/conversion... READ MORE
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A Gasket Manufacturer
B2B Sales Explode In First 45 Days
When we first signed the contract for this B to B company, we where not enthused. Setting up an extensive ad campaign for a gasket manufacturer is not fun. Furthermore the client was reluctant to invest what was needed to make the site user friendly. After forcing ourselves to learn about gaskets and braided EPDM coated valve seals we got the campaign launched on time. Site improvements were very limited by the customer's budget. The only thing we could really get done to the site was to split the lead form and put some larger buttons on the site. The site badly needed a shopping cart feature but there was no budget for this. Instead, customers had to manually enter product information into a lead form.
We expected very little from this campaign and as the first leads rolled in we were amazed that people actually took the time to use this cumbersome site. With some steady improvements and bid adjustments the leads increased. The first month went far better than expected but we did not hit our budget targets we had set. At the beginning of month two our interest was piqued, so we put extra effort into it. We set the budget targets properly, refined some of the ad groups with the help of the owners and we let it run flat out.
Leads came in steadily and the leads were very good. Orders from the US Navy, from universities and spec requests from engineering firms. This was far better than anything we imagined when we began. Lead costs were low and traffic was plentiful. Half way through the month, the owner of the company called us in a giddy mood to tell us that sales were steady and phones were ringing. He went from giddy to outright shock when we told him that we were only tapping about a 20% of the traffic. We could bury him with low cost leads and orders at will. His only problem - how to fill all those orders.
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