This is just outstanding! I continue to be very impressed by the high quality of your workmanship... READ MORE
You are dominating my industry in Southern CA on Google. I could not be any happier! Great job... READ MORE
To say that the group was impressed with what you had done with my campaigns and how well you
performed in the blind head-to-head split test is an understatement... READ MORE
Yes, I'm pleased. The thing that is most impressive is not the volume or total quantity (which is unreal),
it is the cost @ $20/conversion... READ MORE
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A Fax Server Software Firm
Marketing On The Internet
One of the top fax server software developers in the world wanted to drive more sales leads into their firm from their website. Reciprocal worked for over four weeks with top management to come up with a compelling landing page specifically targeted to their most likely buyers. The landing page not only featured the best benefits of using the software but it also featured condensed highlights of reviews from trade press.
Reciprocal set up a Google Adwords campaign in this highly competitive space by gathering keyword ideas from management. During the first week the average cost of clicks was over seven dollars each and this was causing converted leads costs to be far too high to maintain the campaign. Reciprocal continued to make adjustments in bidding and continued working with management to come up with better keyword ideas. We also eliminated and prioritized keywords based on conversion performance. After 45 days of work, the average cost per click was cut in half from the start of the campaign and the cost of conversions fell 63%.
We helped this company develop a Flash Video demonstration of their fax server software to increase lead conversions from the website. The addition of the video has increased lead volume 245% since it was installed on the site. While we were initially afraid that the huge increase in lead volume would lower the quality of the leads, this has not been the case. While many of the leads are not as hot for a purchase, these "video" leads are earlier in their decision making process. This creates a better pipeline of deals for the future.
Reciprocal continues to work with this firm to insure that the campaign generates higher quality leads every month. Constant and continuous improvements are critical for long term success on the Internet.
Read more Internet marketing case studies.
Other Services
Other Services we Provide
Contact Us Today for a Free Marketing Analysis: 888-220-7361
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No Obligation & No charge
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Our Clients Include:
- Law Firms; Bankruptcy Law, Real Estate Law, Personal Injury Law, Medical Malpractice, Class Action Suits
- Educational Institutions; Trade Schools, Computer Schools, Truck Driving Schools
- Insurance Companies; Life Insurance, Health Insurance, Medicare & Medigap Insurance
- Medical Institutions; Spine Surgeons, Plastic Surgeons, Pain Management Clinics
- Real Estate; Home Investors, Local Real Estate Agents, New Home Builders
- Corporate Clients; Software Development, Consulting Services, Financial Investment Companies
- E-Commerce Websites; Outdoor Furniture, Lighting Retailers, Jar & Candles Retailers, Children & Designer Clothing, plus many more...
- Local Services; Residential & Commercial Contractors, Home Inspections, Prototyping Services
Advantages of an
Online Marketing Firm
- Month to month contracts. No long term commitments
- Agency level support on all major search engines
- Access to the latest Beta programs available through PPC
- Our services are less expensive than paying in-house salary
- Expertise in all aspects of SEM. Reciprocal Consultants are not only trained and qualified, but they have years of experience of effective PPC management for countless websites
- Technical knowledge of the unique specifications and dynamics of each search engine
- No vacations or sick days. There will always be a consultant ready to help you.
Browse our Resources.
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