Internet Marketing
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Case Studies
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About Us
Pay Per Click Management
Pay Per Click Management
Designed to maximize conversion rates through site analytics.
Search Engine Optimization
Search Engine Optimization
Strategies designed to increase site accessibility to search engines and achieve top rankings for your keywords.
Social Media Optimization
Social Media Optimization
Strategies for using all the new Web 2.0 functions and integrating them with a comprehensive SEM strategy.
Competitive Intelligence
Competitive Intelligence
Find out what sources are driving traffic to your competitors, which keywords they advertise on and more...
Reputation Management
Reputation Management
Solutions that protect your brand in today's increasingly corporate-hostile social media environment.


A Nationwide Chain of Vocational Schools

Lowering Lead Costs
Reciprocal Consulting initiates a marketing campaign for a truck driving school with nine locations nationwide.

This client came to us with a specific request - lower conversion costs and raise lead flow to replace newspaper advertising and other high cost marketing efforts.

We started by optimizing Google AdWords and Yahoo paid search. Within 30 days we lowered lead costs by 82% on Yahoo and 47% on Google Adwords. We also began running ads on keywords for similar types of vocational schools and found a rich vein of lead flow that was not being exploited by any of their competitors.

We then focused on natural SEO. We made recommendations to alter the ad copy and title tags on the site. We also recommended changes for site design and structure for best results. We signed up for paid placement programs that allowed custom ad copy in the search listings. Within the first month we started noticing results and within sixty days we were pegged at the number one spot in the major search engines for their top keywords. Several months into the campaign, we discovered they had an old domain that was parked with a duplicate site. We took the domain and put up a wordpress blog. We hired writers for the blog who posted every day with fresh content and articles and then linked those articles into their other sites.

Next we recommended ad retargeting programs, we increased conversion rates by recommending multistage forms for lead gathering, and by improving load times for images on the site.

Every week Reciprocal brings new ideas to the table for this company so that they can stay one step ahead of their competitors. By content matching and then site targeting ads we are able to test thousands of sites on the web for affiliate relationships and banner placements.


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How our SEO program works

  • We find your best converting keywords through analytics, ppc campaigns, and your recommendations
  • We create an SEO proposal that details the keywords we will target and strategies we employ, so that each client knows exactly what they are getting for their SEO budget
  • We make "best practice" SEO recommendations for your website that you can use now and whenever you add new content
  • We use a variety of link building strategies to create a natural link profile that raises the importance of your website in the eyes of the search engines
  • We analyze results and make adjustments to each campaign monthly, based on performance
  • We use sophisticated reporting methods to keep our clients up to date with campaign performance

Advantages of an
Online Marketing Firm

  • We can start off small and grow your ad budget as your sales increase
  • We are able to set a budget and stick to it monthly by pacing your lead or sales flow
  • We are focused on results that affect your bottom line
  • All of the production costs of your website and the costs of click ads, listings and linking are rolled into the fee structure.
  • In-depth understanding of how search engines work
  • Technical knowledge of the unique specifications and dynamics of each search engine


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Reciprocal Consulting, Inc.
680 Garwood Rd.
Moorestown, NJ 08057
Tel: 1-888-220-7361    |    Fax: 888-233-0062